pareidolia, DeSantis, Making Music, 74 Creative Strategies for Electronic Music Producers

As you continue to listen carefully to this loop for a while, you’ll start to notice rhythmic patterns emerge. These are the result of our inherent ability to find patterns in chaos, like hearing the sound of a ringing phone in the white noise of a shower. The phenomenon of finding patterns in unordered stimulus is known as pareidolia. For example, most people see a “face” in this image of a natural rock formation on Mars